MO.2 consists of both market analysis and market mapping activities that together provide a complete picture of a company's market opportunity potential and directs Go-To-Market strategies moving forward.
When to use Market Opportunity Optimization
Companies: Seeking Market Opportunities
If a company is looking to break into a new market, find new customer segments, or gain further share in their current market, the MO.2 will identify the insight and direction required to achieve all.
Private Equity Firms: Due Diligence
Before investing or acquiring a company, the MO.2 will provide a Private Equity Firm additional information on that company's growth potential. It can also be integrated into the first 90 days to help jump start value creation.
Private Equity Firms: Course Correction
If an investment is not yielding the expected results or there is belief that additional growth is possible, the MO.2 will provide the insight and direction required to help a portfolio company achieve its goals and meet the Private Equity Firm's expectations.
Learn more about Market Opportunity Optimization (MO.2)