Establishing Market/Product Fit
Every year companies spend billions in product development, marketing and sales efforts with hopes these actions will drive growth. Some apply sound strategies that greatly improve the chance of success. Others use intuition along with trial and error to develop and modify products, marketing tactics and changes to sales teams costing companies’ unnecessary lost dollars.
The first step in ensuring any effort made to grow a business through products, marketing and sales is selecting the right market and making your product fit the customer need.
Learn the steps required to create a Market/Product fit that establishes a foundation for successful product development, marketing and sales efforts.