Over the past 15 years I have easily spent 10,000 hours thinking about, learning, teaching and helping implement The Pragmatic Marketing Framework. Even before I took the courses, I was using the Framework to help explain to senior leadership what my team (Product Management) was responsible for as compared to my peer in Marketing Communications. However, in the past decade - after taking the class and implementing the concepts, becoming an Instructor for Pragmatic Marketing in 2012 and then over the past five years helping companies from $20M to $1B+ apply and implement Pragmatic Marketing – I have started to view the Pragmatic Marketing Framework multi-dimensionally.
The framework may be the 37 activities that are essential for managing and marketing technology and technology enabled products, but in my view at least 12 of those activities has multiple dimensions to them, up to four dimensions for Market Problems< Product Roadmap and Positioning.
It is in the application and implementation of the Framework that these dimensions become key, and I am sure that as I help people with the other 25 activities in the Framework I will find multiple dimensions for them as well. With that said, from my experience applying and implementing Pragmatic Marketing as an executive and as consultant, here are the activities I see with multiple dimensions:
Throughout this series of blogs I will share my thoughts on these multiple dimensions across these activities and hopefully provide you some insight that helps you gain success as you apply and implement Pragmatic Marketing for your organizations.
Look for my first deep dive on the multiple dimensions of Market Problems coming soon.
If you are interested in talking about the multiple dimensions of Pragmatic Marketing, or need help adapting and implementing Pragmatic Marketing at your organization, please do not hesitate to e-mail me at email@example.com, I love to talk about Pragmatic Marketing and the best ways to adopt, adapt and implement Pragmatic Marketing to help drive growth at your company.
If you are new to Pragmatic Marketing here are some resources that can help you get up to speed, though I would gladly have a call with you as well.
The Pragmatic Marketing Framework can be found at: https://www.pragmaticmarketing.com/framework. These are the 37 activities that are essential for managing and marketing technology and technology-enabled products.
Pragmatic Marketing’s series of eBooks can be found at: https://www.pragmaticmarketing.com/resources/ebooks
The Strategic Role of Product Management was the one I have used with many of my clients, but all of them are great.
I also recommend checking out Tuned In, the book written by Pragmatic Marketing’s founder Craig Stull. I have probably given more copies of this book away than any other business book. You can get it at Amazon here: https://www.amazon.com/Tuned-Extraordinary-Opportunities-Business-Breakthroughs/dp/047026036X
Insights into building great products and choosing the right markets to grow.