A guy walks into his Dr.’s office and says, “Doctor I haven’t been feeling like myself lately”.
The doctor says, “How long is lately?” The guy replies, “I guess for the past year or so.”
Does this sound familiar to you or someone you know? This is a very common scenario for many people who take their health for granted and ignore the signs until the situation escalates.
Ironically, like a person ignoring the signs of illness, companies exhibit the same behavior when evaluating and responding to deterioration in growth. The signs become noticeable when growth begins to stall and becomes more pronounced when growth flattens out. And yet the company waits till growth is in a decline before it acts. In most cases, the company goes into panic mode and initiates a tactical action in hope it will fix the problem immediately.
If you think about a person’s health and the health of a company, they share many similarities:
In both cases, when faced with symptoms that signal a potential serious condition it really comes down to a simple decision: “Will you choose to take a proactive or a reactive path?”
The quick-to-execute tactical course of action without a sound strategy at the foundation, might work at least temporarily, but in most cases will fail resulting in wasted time, effort and money.
I recommend taking the proactive route which is similar to the Gold Standard “Doctor/Patient Treatment Model”. Before any decisions are made, first seek to understand what is behind the presenting symptoms through a complete diagnostic review. This will generate the vital information and insight critical to making an accurate diagnosis. Once the diagnosis has been identified, you will now be able to create an effective treatment plan for your specific Growth Condition.
So If you still choose to ignore the signs and wait until your Growth Condition becomes critical, before you go immediately to executing a reactive quick-fix solution, take a pause. And, consider “If your company was a family member, what is the best course of care that you would want your doctor to prescribe to not only relieve the symptoms, but fix the problem?
My suggestion…Think Strategy First