In part II. of my blog series that addresses the importance for organizations to develop, improve, and practice daily business fundamentals in order to achieve organizational success and growth, the focus will be to offer suggested steps that fall within the area of Corporate Strategy.
According to Tony Dungy, who became the first African American NFL head coach to win the Super Bowl when the Baltimore Colts defeated the Chicago Bears in Super Bowl XLI.
“It's not necessarily who has the most talent but what team sticks together and executes their fundamentals the best.”
The critical concept here is “Sticks together.” Despite many championship teams that had one or a few pivotal super star player(s) that were extremely instrumental in the team winning the title, the fact still remains that the team, as a complete entity, was successful because of a strong bond and chemistry, a shared vision and drive, and the collective blood, sweat and tears of every member of that organization, not just a few, working towards a common goal.
Establish a Common Purpose
As a company matures and expands over time, it is easy to stray off course losing sight of its unique story and delivering on its value proposition. A common purpose endorsed and driven from the leadership team down throughout an organization will unite a company, inspire and align its people and give clear definition and direction as to what the company holistically is working towards; ultimately making employees become believers.
Focus on What Your Company Does Well and Do It Better!
A common mistake many organizations fall victim to is losing focus and departing from a continuous effort to make their products and services better. A status quo position may be sustainable for a period of time - albeit brief, but getting too comfortable can have dire consequences.
As with an athlete’s quest to be the best through ongoing physical conditioning, daily practice and mental preparation, a company equally needs to be disciplined, focused and driven to ensure its products and services do not lose their competitive edge.
Build a Great Company Culture
A company, like the dynamics between a team’s players, coaches, trainers, medical and support staff, can only be successful contingent on the whole organization coming together and working towards common goals that go way beyond just making money.
Today’s workforce is made up of multi-generational segments (Millennials, Generation X, Baby-boomers, and Traditionalists) that are fundamentally different in how each group sees the world and how each of its members wants to live and work in it. Now more than ever before, a balanced work-personal life is being embraced as the norm and companies are struggling to identify, attract, engage and retain the best people. It is no longer exclusively about who can pay the most in order to keep employees happy.
People are looking for and desire to work for organizations that place a heavy emphasis and focus on creating a unique culture where everyone can contribute to the success of the organization. A place where employees are recognized and respected as individuals, given a voice and are encouraged to share: who they are, their interests and what drives them, their dreams and passions and are expected to offer feedback, suggestions, and ideas. After all, great ideas and innovation do not just live in the C-Suite anymore or have to come from someone with 25+ years of industry experience.
The bottom line, employees make the difference and are truly the most important asset of any organization. If given the opportunity and allowed to develop and blossom, every employee has the potential to be instrumental in helping his or her company achieve its growth objectives.
Look for my next post in this four-part series that will include steps that can be taken to increase company growth and success that fall within Market Analysis.