The consumer who will decide if your brand exists tomorrow!
We are going to look at one half of the millennial generation, an extremely influential one. These individuals although different in many ways from previous generations, continue to have a major affect on businesses and brands. They influence industry changes, determine what brands the masses adopt and greatly shape the next generation’s behaviors. We are going to discuss the Millennial Woman and the subset that is moving into motherhood. If you own a brand, a business or organization you must understand how she thinks, what she values, her relationships and what she expects of you. The Millennial Woman is following the path of her foremothers carving new roads, new opportunities and influencing equality unlike any past generation. She is to be respected and appreciated because assuming less of her will likely make you irrelevant to the market.
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