“A formal and rigorous Win/Loss Analysis Program enables better segmentation, product strategy choices, and sales enablement…Those that take a more comprehensive approach have seen a 15% – 30% increase in revenue and up to a 50% improvement in win rates.”
Gartner, Tech Go-To-Market: Three ways Marketers increase Win Rates & Revenue. May 16, 2014
Author: Todd Berkowitz, Research Vice President
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