Customer Conversation Programs
Our Customer Conversation Programs improve performance across all key areas of your business that influences a customer's purchase decision.
1. Immersion Session
We begin every Program with a company immersion session to identify the current status of your sales efforts, challenges your facing, customer segments targeting, and company goals.
2. Interview Selection and Discussion Guide
Working with your teams, we identify which customers, lost customers, and lost prospects to interview. Then we develop an interview guide that captures the right insight that helps you achieve your objectives.
3. Conduct, Analyze, Report
We conduct each interview, analyze the findings, identify unmet needs, and beliefs these customers and prospects have about your company’s value. We share insight and provide recommendations to improve future win rates.
- Individual Interview Reports.
- Interview recordings/transcripts (when permitted by the interviewee).
- Overview Report with implications and strategy recommendations.
Customer Conversation Program Training
If you want to build capabilities internally to conduct customer conversation programs with your teams, we have a workshop and training curriculum that teaches using our process for Win/Loss Analysis and other customer research objectives you may have.
Please provide your contact information, and we will contact you through email or by phone (optional) to provide you with additional information.
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